[Excerpt]

The event was held at St. Maria Gorretti Catholic Church, in a neighborhood in New Orleans East with one of the lowest vaccination rates in the city at just under 7 percent as of March 31. For two weeks canvassers from Together Louisiana walked the area’s streets, handing out flyers and attempting to make appointments for people who hadn’t already been vaccinated against the coronavirus.

For the group’s last canvassing effort, they brought along the band.

As demand for COVID-19 vaccine declines, public health officials say on-the-ground efforts like this are what’s needed....For canvassers Mimi Ayers and Katie Perry, engagement looks like sharing their vaccination stories whenever people they encounter have questions about the experience.  “I'll say, ‘I got vaccinated. I did the Moderna shot. Here were my symptoms.’ Because I think it helps a lot for them to have a real person in front of them who's taken it. One person actually [told me] that,” Perry said.

...The Together Louisiana approach is derived from the organization’s efforts to engage voters during elections. The nonprofit is a partner in the Louisiana Department of Health’s “Bring Back Louisiana” campaign to reach herd immunity against the coronavirus....

“What can make something exciting more than food and music, particularly for New Orleans?” Lloyd of Together Louisiana said. “When you went canvassing and told people, ‘Hey, we're having this event, come on out, anyone who comes out can get vaccinated, and we're also going to have fish and a brass band, people's faces lit up.”...Together Louisiana plans to host another event at St. Maria Gorretti on May 29 to provide second shots for patients who got first doses on Saturday.

Photo Credit: Bobbi-Jeanne Misick, New Orleans Public Radio

The Latest Phase of Covid-19 Vaccine Rollout Is Slow, Deliberate and on the Ground, New Orleans Public Radio [pdf]