One LA to Play Critical Role in Health Insurance Exchange

"With the presidential election over and the nation's healthcare overhaul moving forward, California officials have less than a year to clear up widespread uncertainty about future medical coverage options....Community, religious and health advocacy organizations are expected to play a critical role. Chu of One LA said the best outreach strategy is inviting people to sit down with someone they trust. 'This isn't a model of let's build it and they will come,' he said. 'They have got to go to where the customers are.'"

California Works to Get Word Out on Health Insurance Exchange, Los Angeles Times

State Officials Urged to Make Healthcare More Affordable, The Tidings