When the October 2019 gubernatorial election yielded a voter turnout of only 46%, clergy from Together Louisiana grew concerned. Their concerns only grew when they learned that turnout from low income and predominantly minority neighborhoods was 17% lower than in 2016.
Says The Rev. Shawn Moses Anglim, pastor of the First Grace Methodist Church in mid-city New Orleans: “When major blocs of people aren’t participating, that worries me. Whatever their reasons, it’s not good for the country, it’s not good for the state, and it’s not good for New Orleans.”
Reaching out to pastors from diverse denominations, he convened a meeting to decide what to do. Congregations in Baton Rouge, Alexandria and Shreveport held similar nonpartisan gatherings.
With help from Together Louisiana and the Power Coalition, the ministers put together envelopes to give to institutional leaders that held the names of about 30 voters who cast ballots in the 2016 presidential election but didn’t participate in the previous month's primary. Leaders were commissioned to personally reach out to each of those voters and ask them to participate in the November election.
This nonpartisan strategy appears to have been effective at increasing voter turnout. Turnout on the first day of early voting yielded the highest ever -- about 2,500 more than in 2016. Overall turnout across the state increased from 46% to almost 51%, ensuring that more citizens were involved in choosing who would be governor. In Shreveport, Alexandria, Baton Rouge and New Orleans, voter turnout increased by an even greater amount (see right graphic above) with green circles indicating increased precinct-level turnout between the runoff and the election, and the size of the circles indicating the number.
Turnout increases were leveraged face-to-face and conversation-by-conversation -- between Together Louisiana leaders and citizens who don't always vote -- with extraordinary results.
[Photo Credit: (left) Bill Feig, The Advocate]
Turnout Increase Map, Together Louisiana
John Bel Edwards Earned a Remarkable Win for Reelection; Here's How He Did It, The Advocate [pdf]
First Day of Early Voting in Governor's Race was Higher than 2016 Presidential Election, The Advocate [pdf]
Urban Louisiana Churches Working to Increase Turnout in Governor's Race, The Advocate [pdf]