When approached by a call center seeking to train workers for high turnover jobs paying $8 / hour, NOVA challenged the employer to invest in worker development for higher paying work. The call center responded and now NOVA trainees start at $10 / hour and move to $12.50 / hour within three months, including benefits; call center attrition has dropped. NOVA is becoming a new kind of hiring hall, offering training for dignified work that pays fair wages and offers benefits.