Passing this bond measure required meeting a challenging two-thirds voter threshold for approval. This extraordinary victory took a county-wide education and mobilization of non-traditional allies crossing significant geographic, racial, religious and socioeconomic lines.
In addition to building a strong and diverse coalition of support, One LA led an action at the LA County Board of Supervisors that succeeded in putting the measure on the November ballot..
Leaders subsequently educated more than 500 voters through civic academies hosted at 8 One LA member congregations strategically positioned across LA County. Civic academies, taught by leaders, included information about LA City Measure HHH -- which will fund the construction of 8,000 to 10,000 units of safe, clean affordable housing for the homeless -- as well as about Propositions 55 for education funding and 57 for criminal justice reform. 75 precinct walkers targeted key swing precincts knocking on over 1,000 doors. Leaders then followed up with more than 500 phone calls.
"This is why a broad-based organization like One LA exists: not only to build a consensus among tens of thousands of voters across a county as large as Los Angeles, but to do so through trusted institutions and deep face-to-face engagement," said Rabbi Ken Chasen of Leo Baeck Temple. "During the development of this measure and during GOTV, we worked to build consensus across geographic and demographic lines which historically have been difficult to bridge in our segregated county."